You’ve taken the plunge and chose which Internet station you’re going to appear on.
Or perhaps, you’ve decided to strike out on your own?
Whatever your decision, the time to plan for your next action is upon you.
How do you implement your decision?
Take a Deep Breath
Seriously! Take a deep breath and let it out slowly. There’s no need to panic.
Take that tablet (paper) you bought for your child’s back-to-school supplies, sit down and start listing all the stuff you need to do before you go on the air. Or, if you’re computer savvy, use that tablet before your kids get a hold of it for viewing cartoons.
a. First item: Niche. Do you know what you’re going to talk about on the air? 5 minute air time. 15 minute air time. 30, 45, or even 60 minute air time? What? You’re going to speak off the cuff? My, you are brave. Despite what you’ve heard, everyone from Larry King to Oprah Winfrey knows ahead of time of what they’re going to say. And so will you.
b. On a 3 x 5 card, you’re going to write down KEY PHRASES and KEY WORDS that’s your ROAD-MAP to your SHOW-DESTINATION.
c. Never thought of it that way. Well, now’s your chance. It’s called Direction. Your audience doesn’t want you to wander all over the place like a walk-a-bout they do down under. They (audience) wants to know specifically what you’re talking about, how you’re going to get there, what’s the point of it, and how they can achieve this success as well, if it’s that kind of show.
d. If it’s an information show where you and your guest(s) are dispensing information, then your ROAD-MAP will look a bit different. You will have the KEY PHRASES and KEY WORDS that tell you what you want to impart to your audience so they are taking MENTAL NOTES.
e. Okay, it’s another kind of show. Love of music, perhaps? Love of opera? Love of Texas line dancing? Great! Just let the audience in on your theme, your topic, so they can bond with you and come back.
You want your audience to come back. So plan on providing content, entertainment, information, in your ROAD-MAP so they’re compelled to come back.
When your audience comes back for more, whether it’s on demand or live, you know as that future talk radio Internet host that you are on your way.
Next time, the ROAD-MAP!