Don’t take an interview for granted. What do I mean by that? Let me give you an example.
Several years ago, I spoke to an author who pitched to the Oprah Winfrey show producer and
got onto Oprah’s show. For the interview she brought her book, business cards, and other
content she thought would be appropriate to share with Oprah’s audience. Unfortunately
for that author, the interview she had in mind wasn’t on Oprah’s agenda. As a result, the
author wasn’t asked questions about her book nor had the chance to show her book’s cover
on national television.
The next day, she didn’t receive any additional pitches from media people to appear
on other shows although she presented her material well and got in snippets of
promotion of her book. The moral of this story is just because you appear on The
Oprah Winfrey Show or Ellen’s Show, it doesn’t guarantee that fame and fortune will
More on this tomorrow.
Until next time… .